The X Factor is an Australian television reality music competition, based on the original UK series, to find new singing talent. The first season of the show was broadcast from February to May, however, since the second season it has been broadcast from July/August until the grand final in October/November. The X Factor is produced by FremantleMedia Australia, and is currently broadcast on the Seven Network in Australia and on TV3 in New Zealand. The title "X Factor" refers to a singing & stage talent which is "unique" and "something" that makes for star quality. Network Ten held rights for The X Factor in 2005, but dropped the show after the first season due to poor ratings. In 2010, the Seven Network went into a "bidding war" to gain rights for the show, and later won and a second season went into production. The X Factor was renewed after the highly successful Australian Idol was no longer broadcast on Network Ten.